1. Meituan Grocery Plan ga-ebido na Hangzhou n'ọnwa Ọktoba
Meituan Grocery na-eme atụmatụ mmegharị mgbasawanye dị ịrịba ama.
Ozi pụrụ iche sitere na DIGITOWN na-akọ na Meituan Grocery ka atọrọ ịmalite na Hangzhou na Ọktọba.Ugbu a, na nyiwe mbanye nke ndị ọzọ, Meituan Grocery amalitela iwere ọrụ maka mmepe saịtị na ndị ọrụ nkwalite ala na Hangzhou, na-ekpuchi ọtụtụ mpaghara.Mbipụta ọrụ na-egosipụta kpọmkwem "mgbapụta obodo ọhụrụ, ahịa efu, ọtụtụ ohere."
Ọ dị mma ịmara na na mbụ, e nwere akụkọ banyere Meituan Grocery na-eme atụmatụ ịbanye n'obodo ndị ọzọ dị n'Ebe Ọwụwa Anyanwụ China dị ka Nanjing na Wuxi, na-egosi na a na-elekwasị anya n'usoro iji mee ka ọnụnọ ya dị n'ahịa East China.
N'ọnwa Febụwarị nke afọ a, Meituan Grocery maliteghachiri atụmatụ ya ebigharịrị na mbụ na Suzhou site na mbido afọ gara aga ma na-ezube ịgbasa azụmahịa e-commerce ọhụrụ ya na obodo ndị ọzọ na East China.
N'oge na-adịghị anya ka nke ahụ gasịrị, Meituan Grocery kwadoro nnọkọ nzụkọ ọkọnọ nke akpọrọ "Mkpọkọta oge maka mkpọsa ngwa ngwa, teknụzụ na-enye ike imeri-Win."Na nzuko ahụ, onye isi azụmaahịa Meituan Grocery Zhang Jing kwuru na Meituan Grocery ga-aga n'ihu na-etinye teknụzụ iji kwalite azụmaahịa, na-achọ inyere ụdị 1,000 na-apụta aka nweta ahịa karịrị nde yuan 10.
Na Septemba 12, Meituan wepụtara akwụkwọ ozi mepere emepe nke na-ekwupụta ọkwa ọhụrụ nke mmepe talent na ndepụta nkwalite maka 2023, na-akwalite ndị njikwa ise na ndị osote onye isi ala, gụnyere Zhang Jing, onye isi ngalaba nri.
Omume ndị a na-egosi n'ụzọ doro anya na Meituan na-etinye ihe dị mkpa na azụmahịa ya ma nwee atụmanya dị ukwuu maka ya, na-egosi na a ga-etinyekwu oge na mgbalị n'ịzụlite azụmahịa a.
Kemgbe mmalite nke afọ a, Meituan Grocery na-agbasa ngwa ngwa.Ka ọ dị ugbu a, ọ malitela ọrụ ọhụrụ n'akụkụ nke obodo nke abụọ dị ka Wuhan, Langfang na Suzhou, na-abawanye òkè ahịa ya na mpaghara azụmahịa e-commerce ọhụrụ.
N'ihe gbasara nsonaazụ, Meituan Grocery ahụla mmelite na ma ọnụọgụ SKU yana arụmọrụ mmezu nnyefe n'ime afọ abụọ gara aga.
Ndị na-eji Meituan Grocery mgbe niile ga-achọpụta na n'afọ a, na mgbakwunye na ngwaahịa ọhụrụ, ikpo okwu agbakwunyela ihe dị iche iche dị mkpa kwa ụbọchị na ngwaahịa nlekọta onwe onye.Data gosiri na ọnụ ọgụgụ SKU Meituan Grocery agafeela 3,000 ma ka na-agbasawanye.
N'ime ụdị mmepụta ọhụrụ naanị, Meituan Grocery na-anya isi ihe karịrị ndị na-ebubata ngwaahịa 450, ihe fọrọ nke nta ka ọ bụrụ ntọala 400 ozugbo, yana ihe karịrị 100 mpaghara mmepụta ihe gburugburu ebe obibi dijitalụ, na-ahụ na ọ ga-esi na isi mmalite nweta.
N'ihe gbasara mmezu nnyefe, Meituan Grocery nwetara nkwalite dị ukwuu n'afọ gara aga, na-edegharị onwe ya dị ka nnukwu ụlọ ahịa nnyefe ngwa ngwa nkeji 30.Data gọọmentị na-egosi na enwere ike ibunye ihe karịrị 80% nke Meituan Grocery n'ime nkeji 30, yana ọnụego oge na-abawanye site na 40% n'oge oge kacha elu.
Otú ọ dị, a maara nke ọma na ịnweta nnyefe nkeji 30 bụ ihe ịma aka.Ndokwa Meituan Grocery dị ka nnukwu ụlọ ahịa nnyefe ngwa ngwa nkeji 30 chọrọ ikike nnyefe siri ike, nke bụ ike nke Meituan.Data na-egosi na na 2021, Meituan nwere ndị na-agba ọsọ nde 5.27, na 2022, ọnụ ọgụgụ a mụbara ihe fọrọ nke nta ka ọ bụrụ otu nde ruo nde 6.24, ebe ikpo okwu na-agbakwụnye 970,000 ndị na-agba ọsọ ọhụrụ n'otu afọ.
Ya mere, o doro anya na Meituan Grocery nwere asọmpi siri ike na uru na ntinye ngwaahịa na nnyefe.Ka azụmahịa ahụ na-aga n'ihu na-agbasawanye, Meituan Grocery ga-emepụta ohere ka ukwuu maka ụlọ ọrụ e-azụmahịa ọhụrụ.
2. E-azụmahịa ọhụrụ na-aghọ egwuregwu maka ndị dike
Ụlọ ọrụ e-azụmahịa ọhụrụ enwetala ihe ịma aka na-enwetụbeghị ụdị ya n'ime afọ abụọ gara aga.
Otú ọ dị, kemgbe mmalite nke afọ a, na Freshippo (Hema) na Dingdong Maicai na-ekwupụta uru, ụlọ ọrụ ahụ yiri ka ọ abanyela n'usoro mmepe ọhụrụ, na-ahụ olileanya a na-echere ogologo oge.
N'oge na-adịghị anya ka nke ahụ gasịrị, ndị dike dị ka Alibaba, JD.com, na Meituan malitere ịgbasi mbọ ike na mpaghara azụmahịa e-commerce ọhụrụ, na-egosi mmalite nke asọmpi ọhụrụ.
Na mgbakwunye na Meituan Grocery nke a kpọtụrụ aha na mbụ, Taobao Grocery na JD Grocery na-elekwasị anya na mkpọsa ngwa ngwa na ụdị ụlọ nkwakọba ihe n'ihu, n'otu n'otu.
Banyere Taobao Grocery, na Mee nke afọ a, Alibaba jikọtara "TaoCaiCai" na "TaoXianDa" n'ime "Taobao Grocery."Kemgbe ahụ, Taobao Grocery amalitela ịnye ọrụ "nnyefe ụlọ nke elekere 1" na "ịkwalite ụbọchị ọzọ" maka ngwaahịa ọhụrụ n'ime obodo 200 na mba niile.
N'otu ọnwa ahụ, "Taobao Grocery" malitere ọrụ ụlọ ahịa ọgwụ na-ewe awa 24, na-ekwe nkwa nnyefe ụlọ nke nkeji 30 kachasị ọsọ.N'oge ahụ, onye nnọchi anya Taobao Grocery kwuru na Taobao Grocery esorola ihe karịrị ụlọ ahịa ọgwụ 50,000 na-anọghị n'ịntanetị, gụnyere Dingdang Kuaiyao, LaoBaiXing, YiFeng, na QuanYuanTang, iji gboo mkpa ọgwụ kwa ụbọchị nke ndị na-azụ ahịa.
Nakwa na Mee, Alibaba jikọtara ya Tmall Supermarket, TaoCaiCai, TaoXianDa, na azụmaahịa nri ọhụrụ iji guzobe “Supermarket Business Development Center” n'ime ngalaba azụmaahịa mpaghara ya.
Ntugharị ndị a Alibaba mere na-egosi na nhazi azụmahịa e-azụmahịa ọhụrụ ya na-abawanye.
N'akụkụ JD Grocery, ụlọ ọrụ ahụ na-akụ nzọ n'ụdị ụlọ nkwakọba ihe a na-elegharakarị anya.N'ime ọnwa Juun nke afọ a, JD.com hibere Ngalaba Retail Innovation yana azụmaahịa jikọtara ọnụ dị ka Seven Fresh na Jingxi Pinpin ka ọ bụrụ ngalaba azụmaahịa kwụụrụ onwe ya, na-eme ka nhazi azụmaahịa ya na-anọghị n'ịntanetị na ịchọgharị ụdị ọhụrụ.
Oge nzipu: Jul-04-2024