A na-anụ kepu kepu kepu kepu kepu kepu na ihe ọ drinksụ drinkụ yinye China nke Mixue Ice City ga-eme mpụta mbụ ya na Hong Kong n'afọ na-abịa, yana ụlọ ahịa mbụ ya mepere na Mong Kok. Nke a na-esote ụdị ụlọ oriri na ọṅụṅụ ndị China ndị ọzọ dị ka "Lemon Mon Lemon Tea" na "COTTI COFFEE" na-abanye n'ahịa Hong Kong. Mwapụta Hong Kong mbụ Mixue Ice City dị na Nathan Road, Mong Kok, na Bank Center Plaza, na nso ụzọ ọpụpụ MTR Mong Kok E2. Ụlọ ahịa a na-arụzigharị ugbu a, yana akara na-akpọsa "Hong Kong First Store na-emepe n'oge adịghị anya" yana gosipụta ngwaahịa mbinye aka ha dị ka "Ice Fresh Lemon Water" na "Ice Cream Fresh."
Mixue Ice City, akara yinye na-elekwasị anya na ice cream na ihe ọṅụṅụ tii, na-eji ụzọ enyi na mmefu ego lekwasịrị anya n'ahịa ndị dị obere. A na-ere ngwaahịa ya n'okpuru 10 RMB, gụnyere ice cream 3 RMB, mmiri lemon RMB 4, na tii mmiri ara ehi n'okpuru 10 RMB.
Na mbụ, akụkọ gosiri na Mixue Ice City na-ezube ịdepụta na Hong Kong n'afọ na-abịa, na-ebuli ihe dị ka ijeri USD 1 (ihe dị ka ijeri 7.8 HKD). Bank of America, Goldman Sachs, na UBS bụ ndị nkwado nkwonkwo maka Mixue Ice City. Ụlọ ọrụ ahụ zubere na mbụ ịdepụta na Shenzhen Stock Exchange mana emesia wepụrụ usoro ahụ. Na 2020 na 2021, ego ha nwetara na Mixue Ice City tolitere site na 82% na 121% kwa afọ, n'otu n'otu. Dị ka njedebe nke March nke afọ gara aga, ụlọ ọrụ ahụ nwere ụlọ ahịa 2,276.
A nabatara ngwa ndepụta nkekọrịta Mixue Ice City na mbụ ma ekpughere ụzọ ya. Ụlọ ọrụ ahụ na-ezube ịdepụta na isi ụlọ ọrụ Shenzhen Stock Exchange ma nwee ike ịghọ "ihe ọṅụṅụ tii nke mba mbụ." Dabere na prospectus, GF Securities bụ onye ndu ndị na-ede akwụkwọ maka ndepụta Mixue Ice City.
Atụmanya na-egosi na ego Mixue Ice City etoola ngwa ngwa, yana ego ruru ijeri RMB 4.68 na ijeri RMB 10.35 na 2020 na 2021, n'otu n'otu, na-egosipụta ọnụego uto nke 82.38% na 121.18% kwa afọ. Ka ọ na-erule njedebe nke Machị 2022, ụlọ ọrụ ahụ nwere ngụkọta nke ụlọ ahịa 22,276, na-eme ka ọ bụrụ ụdọ kacha ukwuu na ụlọ ọrụ ihe ọṅụṅụ tii emere na China. Netwọk ụlọ ahịa ya gbasara mpaghara 31 niile, mpaghara kwụụrụ onwe ya na obodo dị na China, yana mba ndị dị ka Vietnam na Indonesia.
N'ime afọ ndị na-adịbeghị anya, mmetụta na nnabata akara Mixue Ice City abawanyela, yana site na mmelite na-aga n'ihu na onyinye ihe ọṅụṅụ ha, azụmahịa ụlọ ọrụ abawanyela. The prospectus na-ekpughe na ọnụ ọgụgụ nke franchise ụlọ ahịa na otu ụlọ ahịa na-ere ahịa na-eto eto, na-aghọ isi ihe na-akpata uto ego nke ụlọ ọrụ.
Mixue Ice City ewepụtala "nyocha na mmepụta, nkwakọba ihe na ngwa agha, na njikwa ọrụ" ụdọ ụlọ ọrụ jikọtara ọnụ, ma na-arụ ọrụ n'okpuru agbụ a kapịrị ọnụ dị ka nduzi, franchise yinye dị ka isi ahụ. Ọ na-eji yinye ihe ọṅụṅụ tii "Mixue Ice City," yinye kọfị "Lucky Kọfị," na ice cream yinye "Jilatu," na-enye ọtụtụ ihe ọṅụṅụ ọhụrụ na ice cream.
Companylọ ọrụ ahụ na-agbaso ebumnuche ya nke “ikwe ka onye ọ bụla nọ n'ụwa nwee ọmarịcha ụtọ dị oke ọnụ ahịa” yana ọnụahịa ngwaahịa nke 6-8 RMB. Atụmatụ ọnụahịa a na-adọta ndị na-azụ ahịa ka ha nwekwuo oge ịzụrụ ihe ma na-akwado mgbasawanye ngwa ngwa n'ime obodo ndị dị obere, na-eme Mixue Ice City ka ọ bụrụ akara mmanya tii nke mba a ma ama.
Ebe ọ bụ na 2021, ka akụ na ụba mba ahụ kwụsiri ike yana ọchịchọ ndị ahịa na-abawanye, Mixue Ice City enwetala nnukwu uto ego ha nwetara n'ihi echiche ngwaahịa ya "dị elu, ọnụ ala". Ihe ịga nke ọma a na-egosipụta ma ịdị irè nke atụmatụ ọnụahịa "ọnụ ala, oke dị elu" yana usoro nke ịba ụba nke ụlọ.
Ọzọkwa, ụlọ ọrụ ahụ na-edobe mmasị nke ndị ahịa, na-ewebata ngwaahịa ọhụrụ na-aga n'ihu na-adabere na mmasị ndị na-ewu ewu. Site na ijikọta ngwaahịa mmeghe na nke bara uru, ọ na-ebuli nhazi ngwaahịa ya iji bulie oke uru nke ọma. Dabere na prospectus, uru net nke ụlọ ọrụ a na-enweta maka ndị na-eketa ihe ruru ijeri 1.845 RMB na 2021, mmụba 106.05% site na afọ gara aga. Companylọ ọrụ ahụ ewepụtala ngwaahịa ama ama dị ka Magic Crunch Ice Cream, Shaky Milkshake, Ice Fresh Lemon Water, na Pearl Milk Tea, wee wepụta ihe ọ drinksụ drinksụ oyi na-atụ na 2021, na-abawanye ahịa ụlọ ahịa.
Prospectus na-egosipụtakwa uru yinye ụlọ ọrụ Mixue Ice City zuru oke, gụnyere ntọala nrụpụta nke onwe ya, ụlọ ọrụ mmepụta ihe, yana ebe nkwakọba ihe na ngwa ngwa n'ofe dị iche iche. Ntọlite a na-eme ka nchekwa nke akụrụngwa nri na-eme ka ọ dị ala ma na-akwado uru ọnụahịa ụlọ ọrụ.
Na mmepụta, ụlọ ọrụ eguzobewo ụlọ mmepụta ihe na isi akụrụngwa mmepụta ebe iji belata ihe onwunwe ọnwụ ọnwụ na n'ịzụ ahịa, welie ọsọ ọkọnọ, na-enwekwa àgwà na ike. Na ngwa agha, dị ka nke Machị 2022, ụlọ ọrụ ahụ ewepụtala ụlọ nkwakọba ihe na ngwa agha na mpaghara 22 wee wuo netwọk ngwa agha mba niile, na-emeziwanye arụmọrụ yana ibelata oge nnyefe.
Na mgbakwunye, Mixue Ice City ewepụtala njikwa mma zuru oke yana sistemu nchekwa nchekwa nri, gụnyere nhọrọ ndị na-ebubata ngwaahịa, akụrụngwa na njikwa ndị ọrụ, ọkọnọ akwa uwe, yana nlekọta ụlọ ahịa.
Ụlọ ọrụ ahụ ewepụtala matriks ire ahịa ika siri ike, na-eji ma ọwa ịntanetị na nke na-anọghị n'ịntanetị. Ọ mepụtara egwu egwu Mixue Ice City na "Snow King" IP, bụrụ ọkacha mmasị n'etiti ndị na-azụ ahịa. Vidio “Eze Snow” anatawo ihe karịrị 1 ijeri nlele, na egwu isiokwu nwere ihe karịrị ijeri 4. N'oge okpomọkụ a, hashtag "Mixue Ice City Blackened" tolitere ndepụta ọchụchọ na-ekpo ọkụ na Weibo. Mgbalị ụlọ ọrụ na-eme n'ịzụ ahịa n'ịntanetị agbasawanyela mmetụta akara ya nke ukwuu, yana mkpokọta ihe ruru nde 30 na-eso ụzọ gafee WeChat, Douyin, Kuaishou na Weibo nyiwe ya.
Dị ka iMedia Consulting si kwuo, ahịa ihe ọṅụṅụ tii a na-eme na China toro site na ijeri RMB 29.1 na 2016 ruo 279.6 ijeri RMB na 2021, yana mmụba na-eto kwa afọ nke 57.23%. A na-atụ anya na ahịa ahụ ga-abawanye ruo ijeri RMB 374.9 site na 2025. Ụlọ ọrụ kọfị ọhụrụ na ice cream nwekwara ike itolite.
Oge nzipu: Ọgọst-16-2024